I heard a story this morning about how Pat Boone, who had a popular gospel television show years ago, attempted to reinvent his image. If memory serves me correctly, he made an appearance on the Grammy awards dressed in leather with fake tattoos. He was attempting to launch his new album In the Metal Mood: No More Mr. Nice Guy. The album was made up of heavy metal hits sung with a jazzy, big band style.
It flopped and so did Boone's attempt to reinvent himself. Not only that, the producer of his television show canceled the program.
A few years later country music phenom Garth Brooks attempted to reinvent himself by launching an alter ego character referred to as Chris Gaines. Gaines was a fictional alternative rock persona created by Brooks to explore rock and roll styles far removed from his success as a country singer.
Brooks attempt to reinvent or launch a new image failed too.
Apparently, attempts to launch a new image overnight don't work.
Relevance to business you ask? You knew I would get there.
The fact is most businesses could stand to reinvent themselves. In some cases, an overhaul is needed. They need to overhaul they way they lead, the way they manage, the way they relate to their customers and present themselves to the market place and the way they interact with their employees and so on.
Reinvention can work and is necessary at times. But it takes time. It begins with defining the results or new image you want to create.
Then the business must take consistent, systematic steps to make the transition. It requires a plan that can be implemented over time.
Need an action plan to reinvent your business? Click here!