"Never quit something with great long-term potential just because you can’t deal with the stress of the moment." 
    Seth Godin
Stressed man Recently I celebrated my 10 year anniversary helping business owners create better organizations that will serve their lives. I have had a blast doing it and have witnessed hundreds of success stories. And sadly, many failures too.
I believe that the quote above captures the essence of why some people "make it" and others don't. The fact is that when transforming a business, when implementing professional and personal change people are going to deal with some stress in the moment.
How people deal with the stress is going to be the primary determiner of whether they keep going or they quit.
But those that quit often won't admit that it was because of stress or even that they were quitting. It's too personal doing that. Rather, they will blame outside circumstances, make some excuse or simply look for an apparent easier way out.
Stress makes things grow. Consider exercise. You can't grow a muscle without putting some pressure on it. You can't improve your capacity to run a longer distance unless you push your body to run further today than you did yesterday.
And you can't improve your business and life unless you are willing to deal with the discomfort that comes with change.
By the way, when it comes to stress, as it relates to developing your business, the underlying cause of the stress comes entirely from your mindset or thoughts.
In other words, your stress is coming from what is happening between your ears.
If you believe a course of action will have long term potential worth pursuing you will likely encounter some internal challenges. When that happens simply acknowledge that you are approaching or in your 'uncomfort zone', don't make excuses or look for ways out.
Stay the course and deal with the internal conflict. That's when you and your business will grow.
Ask yourself…
Why do I feel this way?
What am I afraid of?
How can I reframe or rethink the situation so I don't feel so stressed.
Once you deal with the internal conflict and resolve to keep going that's when you have really won!
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