shiny objectsI have another confession. Last week I shared my experience dealing with tension and resistance.

This week I confess that I got caught up in the shiny objectives. You know…some idea caught your attention and before you know it you went down a rabbit trail that wasted your time and energy.

Entrepreneur are especially susceptible to this kind of behavior. We are problem solvers. It’s our nature. We are masters at identifying something that’s not working and then we find a solution. We love new ideas, tools, methods, technology and gadgets.

We are unique in this sense. Special. In my opinion, it’s one of the reasons I think business owners are so valuable to our economy and society.

We fix and get stuff done! Yeah! Give me a B – B. Give me a U – U. Okay you get the point.

However, this wonderful gift and talent can be a curse. Some of us get bored too. We need a new adventure.

I experienced this syndrome firsthand this week. I got caught up in a shiny object. I spent enough time going down a rabbit hole that afterward I felt dirty and needed a bath. No it wasn’t anything weird or disgusting.

I just realized that I had gotten off course from my primary mission and goal long enough that I felt guilty and frustrated. Like I just had wasted a whole bunch of time. My wife says, “Nobody got time for that.”

So I felt guilty like I feel after eating that extra piece of pie or cake. (mmm…did I just say pie?)

Here are the lessons I learned from last week.

#1 – Stay focused on my goals. I have found that if I review them daily – even for a minute or two – it helps me stay focused on what matters most. It helps, by the way, to have written goals and perhaps a vision that really matters to you.

#2 – Be disciplined when it comes to engaging in innovation. Let’s face it…that’s what we do when we are chasing the shiny object…we are innovating or looking for a better way of doing things. Innovation is critical. We just need to do it in the right time and right way.

#3 – Give myself permission to chase a shiny object from time to time. I had suggested to a client to spend a couple hours on Fridays to have fun learning new things without any expectation to do anything with it. Just feed the entrepreneurial animal in you.

#4 – Get a hobby. I have one by the way…I just wasn’t engaged in it last week. Business owners are notorious for getting bored and getting off track from their goals. I will tell you that my most successful clients stay focused on their primary businesses.

Okay…so I’ve made my confession. What about you? Have you found yourself chasing a shiny object from time to time? What do you do to stay focused?