Great businesses have high standards. It's a key differentiators in business. Setting big goals, big vision is what they do. Now don't miss understand, bigger is not necessarily better. Better is better. Great businesses, it seems, know what they are good or great at doing?
McDonald's is great at selecting promising new locations and ensuring return of investment for every franchise owner.
Starbucks is great at mass customization and creating an environment for people to hang out.
Zappos Shoes is great at creating an employee driven culture.
Wikipedia is great at ensuring quality content through collaboration and self governing accountability.
What is your business good at doing? What is it great at doing? What is your business potentially the best in the world (as you define your world, either industry, location, market) at doing?
Can you describe it? If not, then how can you do it? If you can't do it then you won't be it.
Tomorrow I will describe what I believe every business must resolve to be great at doing that will simplify and guarantee certain success in their organization.
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