We agreed that "exit strategies" can have a different meaning to different business owners.
For some it might mean literally building a business and then selling it to get out.
For some it might mean building the business to a point that it is no longer dependent on them but keeping it and drawing an income from it.
For some it might mean building the business so they can 'exit' from certain work in the business so they can pursue other types of work in the business like high level business development and growth strategies.
In conclusion, we all agreed the best exit strategy is one that allows the business owner the opportunity to choose what they want to do with the business when they get there.