Many business owners are like the dog ‘Dug’ from the movie UP. They, like Dug, are going along, doing business, on task, focused on their goals and critical business tasks and all of a sudden…

Something draws their attention away.

SQUIRREL!

They lose focus, perhaps for a moment. Perhaps longer.

Watch out for squirrels, I say.

How do you know if a squirrel has captured your attention?

If you are unable to clearly define a result or purpose that the squirrel that has draw your attention away can quantifiable have on your business, you have been captivated by a squirrel.

Beware of squirrels. Don’t let them waste your time or focus. You must learn to kill the squirrel before it kills you.