“One measure of how creative you are is how you respond to changes in your circumstances and environment. How flexible are you? Consider how water adapts to its environment: evaporation, condensation, snowflake, melting, flowing, goes around rocks, fills containers, etc.”
As the world and our perception of it changes around us we must be creative and flexible. We must be vigilant with tracking and knowing the truth about circumstances. Not jumping to conclusions and opinions but relying on evidence and fact. We must be proactive as we evaluate performance and attainment of our goals and finally, asking the question, what systems do we need to improve to deal with the changing times.
By the way, one of the most important questions you could be asking right now is this… “Is our marketing message congruent with the needs or wants of our potential customers and target market.”