"Live out of your imagination instead of out of your memory."
In fact, I have come to discover that if your do the right things, business is rather simply. It's not necessarily easy. Why? Because doing business well requires that we do things that most people won't do.
Statistic suggests that less than 4% of businesses actually really succeed. I am not talking about surviving or hanging on by a thread. I am talking about businesses that really stand out and work.
I am going to challenge you to do a little assignment. Because you are the best of the best, or at least endeavor to be the best, I trust you WILL take this challenge on. Most ordinary people won't do this. They will make an excuse or something… That's what ordinary people do. But you are not ordinary. Right?
I challenge you to do this task for 5 minutes. Only 5 minutes. That's it. 5 minutes only represents 3.4% if your entire day.
Get out a piece of paper and a pen. Imagine for a moment that you were going to recreate your business today. You have an opportunity for a clean slate. Forget about the past. Forget about limitations. Forget about what you think is possible based on your past experience. Rely solely on your imagination.
Then write out the answer to this question. "If you could create your business all over again, how would your business be different than it is today?"
Why is this question important? Simply this. You have a choice if you want your business to stay the way it is, or really become something great. Most people, at least the people I work with, want great businesses. In order to create something great, you have to know what great is.