I am convinced that everyday we are at war. The battle is in our mind and the territory is our focus and attention. The world wants to capture and steal our attention and divert us from passionately and consistency pursuing our dreams and life purpose. Wake up warriors! Focus and resist the schemes of the enemy.
Why do you need to be communicating your vision and goals on a regular and consistent basis in your business?
Short term memory. People forget and lose focus until they own it.
When they own it, they will live it. And when they live it, it becomes reality.
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Business sometimes get so caught up in what we want to do, or interpret through our own lenses that the customer ends up not getting what they wanted.
I hear business owners make the excuse more and more that they have attention deficit disorder. This serves as a convenient excuse to avoid doing some of the most important work in a business that actually requires some thought and focus.
But is it an excuse or have we simply become a society trained to think and work in 30 second segments? Let’s face it, we get bored easily and need to be entertained constantly.
Have our brains grown accustomed to constant stimulation? Watch some of the new programs on TV these days. Camera angles, panning and action are changing at break neck speeds just to keep our interest.
Now the internet has Twitter, Facebook and other social media sites that engage and perhaps distract us with mini sound bites of what is happening in peoples lives.
Am I against these things. No. We just need to be more intentional about its purpose and our reason for doing it.
What is the point. I suppose simply to wake up to our environment and recognize that we are become products of it.
That product is a society unable to focus, without getting bored, on an idea, our vision, our goals, our objectives and a meaningful relevant strategy.
Have we become a society of quick fixed? Are we becoming so ‘lazy’ that we are simply copying what some else has created only to become undifferentiated ourselves?
I know, harsh words. Maybe you disagree but look around. Even observe your own behaviors.
A book written a number of years ago called Flow: The psychology of optimal performance, suggested that it takes at least 20-30 minutes to get into a mental state of peak performance.
If we are working in 3 minute blocks I am certain we are missing out on some great opportunities to innovate.
My suggestion: start time blocking strategic work time. Turn off the e-mail, cell phone, internet and be uninterrupted for 60 minutes. If you find this difficult, and some will, it is because you have been conditioned to be A.D.D.
Be persistent and retrain yourself. I promise the rewards will be great.
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I am convinced that you get peoples attention by appealing to what they want. You keep them by giving them what they need.
This is the wow factor.
You walk into a store looking to buy a shirt. That's what you want. You get the shirt delivered by someone who provides over the top customer service and ATTENTION. That's what you need. You're now a customer, hopefully for life.
I call my financial planner looking to increase my life insurance. That's what I want. Instead he shows me a way to increase my wealth to protect my family. That's what I need.
I am at Disneyland this weekend celebrating my 11 year old sons birthday. Walt Disney recognized that people didn't just want rides. Heck there are dozens of amusement parks that have rides. He recognized that people NEED to be entertained. The NEED to escape. They NEED to get engulfed in an experience that is not distracted by poor service or a lack of attention to detail.
Great leaders have an uncanny way of knowing what people need and it gets delivered through fulfillment. Consider what your customers REALLY NEED and determine if your business delivers on that.
“Where there is no vision, there is no hope.”
George Washington Carver
I heard is said recently that a leader is a dealer of hope. And the key to hope is vision. Building a vision of hope for the future is what leaders do. May I also add, they do it confidently.
In the midst of challenges, adversity and despair, leaders, you, are required to identify and communicate a vision of hope for the future for those around you be it business, home and community.
Lead today with a vision of hope.