This Guy is a Genius!

Albert-einstein1 "Kyle, you're a genius," My three year old daughter said to my 12 your old son after he had finished adding up his allowance from last week.
My wife and I just laughed. "Where does she get this stuff?" I asked her.
"She hears us," She replied.
Employees in business hear the words of the leadership too. Then they repeat them. Unfortunately, most of the time, businesses are not intentional about the words or language of their business. As a result, there is no clear messages being conveyed throughout the organization. The language is different. There is no unity.
The Level 7 Principles of Defining Results and Conveying Information specifically address those issues.
When there clarity in the messaging…
  • People are speaking to your clients and prospects in a manner that is compelling and relevant.
  • People in the organization are focused, enthusiastic and intentional about the goals and direction of the organization.
  • A culture is established that unifies and binds people and makes their work more meaningful and more productive.
It takes real genius, using the words of my daughter, to focus on the language and communication within an organization.

Are You A Verbal Brain Dumper?

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Are you guilty of Verbal Brain Dumping?


Confused This is the process by which we communicate and train people by explaining things verbally and expecting them to get it, understand it, and replicate it based solely on your verbal communication.


I once read that when you train someone verbally they will only retain about 30% of what was communicated. Personally, I think that number is high.


If they see it only, they retain about 20%.


If they read it only, they retain about 10%.


But if they hear it, see it, read it and do it, retention goes up to over 80%.


Another argument for creating a system driven combined with solid training and an environment of accountability increases employee effectiveness dramatically and shortens the learning and success curve.


By the way, good training suggests that a person can demonstrate proficiency in the thing they were trained. How many times have you quickly explained something to someone and then were disappointed because they just didn't get it?


In a Level 7 Business, training includes:

  1. Having people read the system
  2. Having someone explain the system verbally
  3. Having the individual watch as the system is being demonstrated
  4. Having the individual being trained actually do it until they can demonstrate proficiency.

In this environment, which begins with having a quality, well developed, proven and documented process, a business maximizes employee performance and the success of the organization.

Getting Down? Establish Intentional Motivation

Depressed person Staying on top of your game, keeping your people and business moving forward and creating the energy, momentum and enthusiasm to achieve the goals and vision of the business are core responsibilities of a business owner or leader.


If you own a business…this is one of your primary responsibilities. Certainly you expect your people to be effective in executing their primary responsibilities. Shouldn't you as well?


Here are a couple simple (simple doesn't always mean easy) steps to being more effective and consistent with your responsibilities as a leader.


1- Be clear with your goals and vision. Get them in writing. Schedule time to review and update them on a regular basis. I recommend weekly, but no less than once per month. The more frequent you review them, the more focused you will be.


2- Make sure your goals pass the goose bump test. Do they get you going? If not, go back to Step 1 and rewrite or define them until they do.


3- Create a system for communicating your goals to your people. Be consistent and intentional about it. Having a one-time conversation won't cut it.


4- Assess regularly if your people "are getting it." In other words, are they buying in. The simplest way of knowing is when you hear your people having independent conversations using the same language you've articulated when sharing your goals.


Example: One of my clients uses the acronym WIGS to describe there goals. WIGS stands for Wildly Important Goals. When they hear people saying something like, "Well this is one of our WIGS", they know they are getting it.


Implementing these steps will help you stay focused and motivated as you are developing and building your business.

Running business on a wing and a prayer…

There are still a few spots left for tomorrow's Level 7 Experience Teleconference. Click here >>.


Taking the risk to start and get into business takes courage, guts and confidence. I admire that about business people. I admire their aspirations to make things better. That's what business owners do. They take an idea, a situation, a condition and look and find a way to improve upon it.


To me, that's admirable.


Man praying However, that same confidence could also lead to their demise. Over confidence could result in an unwillingness to admit or recognize our short comings.


Over confidence could lead us to believe we have it all together. The reality is that most businesses are just "wingin it". What does that mean?


When it comes right down to it most are just trying to figure out how to make their business work. Some will spend a life time, granted with some or even above average success, to ultimately reach a level of accomplishment only to get stuck. Not knowing how to get to the next level.


In other words, they don't really have a formula. A system. A method. A philosophy that could be replicated time and time again. In any business, at any size. It looks more like survival rather than certainty.


Perhaps its the thrill of the unknown that we enjoy. Maybe we really like the idea, deep down, that we don't know how our efforts are going to play out. Although, I don't buy it. Most the people I know that own businesses want some certainty of success beyond their confidence in themselves or a prayer (Prayer can be powerful however).


If you want to stop relying on a wing and a prayer then…


…here are seven things every business must do to ensure continued and replicable success.


1- Set goals like crazy. Be intentional about everything the business does.


2- Measure your goals objectively. That which gets measured gets done.


3- Create systems so that every goal you have has a consistent, predictable way of accomplishing it no matter who is operating it.


4- Thread your culture on purpose. Most problems in business stem from people not knowing and understanding the key beliefs and values of the business. Businesses must be intentional about building a self sustaining culture. Otherwise the culture is dependent on the owner.


5- Ensure accountability. The business must be absolutely certain that people will do what they say they are going to do. EVERY TIME Period.


6- Make sure your business communicates effectively. This included communication from leadership through the organization, communication from employees to management, communication from employee to employee and even communication from the business to it's clients. Quality communication demystifies expectations.


7- Be intentional about innovation and improving performance. Don't over innovate or under innovate. Great businesses innovate and improve in areas when its relevant to do so.


If you want to better understand these 7 Core Business Principles – Read The Level 7 Manifesto: A Simple, Common Sense and Proven Approach to Businesses Most Complex Problems and Frustrations. Get it now >>

The Key to Winning is the Hand-Off

Baton hand off Wilson Kipketer of Denmark holds the men's world record for running 800 meters in 1:41.11. That's darn fast I say.


Yet the Santa Monica Track Club Men's Relay Team holds the world record for the same distance in 1:18:6. Granted each man ran 200 meters of the 800 meter race. It goes to show that a group of people working together towards a common goal can often produce a better result than one person can do on their own.


No one would ever deny that both Wilson and the track team are world class.


Both Wilson and the Track Team have the same goal; cover the distance of 800 meters as fast as possible.


There approaches were different. The team was able to leverage and combine talents. Walter was on his own.


One of the things Walter doesn't have to worry about in his race was dropping the baton. The team has to think about that. In fact, it is one of the keys to their success. If anyone drops the baton, they lose.


The baton pass is critical. Yes, having the right talent is important too. But all things being equal, that doesn't play into the equation. All the parties are talented. Or should I say, fast.


I propose that even though most businesses, unless you are a solopreneur, have team members working with them, they are dropping the baton often.


In business, your success as a leader and effective manager comes down to the baton hand-off. Let me put it in business terms. How well you convey information or communicate to people on your team is critical. Specifically, communicating the results you expect and how to perform their job or responsibilities the best they can is the key.


I have found that the simplest, most effective, reliable and proven way to improve or maximize employee performance is through quality systems.


I have seen businesses try to win the race without them and they NEVER perform as well as companies that use systems to ensure quality performance.


Handing someone a system will enable them to be the best they can be in their role in the business. And if your people perform well, then your business will win!


Want to be World Class? Then your job is to build a systems-driven business, made up of great systems, and make sure you get them in the hands of your people.

You Better Get Your People Together or Your Business is Toast!

"United we stand; divided we fall.” 

Culture Here is a modern day spin on an old saying, "United you grow, divided you fail". In business particularly, and perhaps more than ever, we need collaborative, focused and purposeful efforts from all our people to grow and thrive.

Did you know that it is the responsibility of the leader to set the stage for unity and cooperation in a business? Or course you did.

What happens if you don't get your people on the same page? Very simply, you're toast. A business that desires to be scalable, replicatable and capable of breaking through growth ceilings while serving the lives of people within it must have people working together for a common goal.

The leader must make it known that the standard for the business is working together. They must then be a walking and acting role model for the standard.

The leader then must intentionally foster a culture that will support the standard so it will sustain and replicate itself even if the leader is not present.

So what are you going to do about it? Begin by doing the Implementation Step of the Day.

Implementation Step of the Day –

1- Come up with a definition for unity as it relates to your business.

2- Cite at least three examples where you have seen people demonstrate unity in your company.

3- Develop a strategy to integrate and regularly communicate that definition into your business.